Samenvatting

In this article, Cannabis Social Clubs (CSCs) are understood as being social movement organizations advocating for the legalization of a closed, cooperative and non-profit model for cannabis supply among adult users. Drawing on qualitative data collected in Belgium, this paper analyses how one becomes a leader of a CSC as well as the functional role assumed by those individuals. It further unveils how Belgian CSC leaders’ engagement in those organizations and in the wider cannabis movement is perceived. We identify and discuss the techniques employed by those key activists to manage cannabis-related stigma drawing on a framework developed by Lindblom and Jacobsson’s (2014). While CSCs might contribute to normalizing cannabis use and supply, our analysis suggests that CSC leaders face some degree of stigmatization, shifting between conformist and confrontational techniques to manage the perceived cannabis-related stigma. Building on the case of Belgian CSC leaders, this paper makes a contribution to the understanding of an under-researched movement, and the role of the leaders within it, expanding also the application of Lindblom and Jacobsson’s (2014) framework to a novel area of activism.